📍Location: United States (Remote)
📈Reporting to: Head of Brand
💚Role type: Permanent / Full-time
*this is a remote first role which can be based anywhere in the United States.

As Social Media Manager & Content Creator, you'll own and amplify Wuffes' social media presence - leading from the US while building a brand with genuine global reach. Deeply rooted in American pet culture, you'll be the strategic brain and creative hands behind our channels, producing scroll-stopping content and showing up on camera as a relatable face of the brand.

But beyond content, your real superpower is community - cultivating a passionate, engaged pack of pet parents who don't just follow Wuffes, they champion it. You'll know how to turn an audience into a movement, a customer into a lifelong advocate, and a social channel into a meaningful driver of business growth.

📋 Your Responsibilities:

• Grow social reach and engagement across key platforms (IG, Facebook, TikTok, LinkedIn), through consistent, platform-native content tailored to the US audience.

• Develop and execute a US social media strategy — deliver a channel-by-channel strategy aligned to brand and commercial objectives, including content pillars, posting cadence, tone of voice adaptation for the US market, and KPIs for each platform.

• Produce and post high-quality content independently — create and publish a minimum number of pieces of content per week (across formats: video, static, stories, reels) that reflect the brand and perform at or above benchmark engagement rates, with on-camera appearances forming a regular part of the content mix.

• Report on performance and optimise monthly — deliver a monthly performance report to the business with clear, insight-led recommendations that directly inform the following month's content plan.

• Build and manage an engaged US community — own community management across all channels, responding to comments and DMs within agreed SLAs, fostering genuine two-way relationships that increase brand advocacy and repeat purchase intent.

• Support influencer and creator identification — in collaboration with the Partnerships team, identify and flag relevant US-based creators or micro-influencers who align with Wuffes' audience and values, supporting outreach and relationship-building efforts.

• Contribute to campaign and product launch execution — brief in, create, and schedule social content for all major brand campaigns, partnership collaborations and product launches, delivering assets on time and ensuring the US audience receives culturally relevant, localised messaging.

✅ What You Bring:

• 3–5+ years of hands-on social media management experience for a US consumer brand — ideally in DTC, pet, wellness, supplements, or a high-growth e-commerce environment — with a demonstrable track record of growing engaged audiences.

• Proven content creation skills, including the ability to shoot, edit, and post short-form video independently (comfortable with tools like CapCut, Adobe, or equivalent) and to appear on camera regularly as part of the content strategy. Ideally with access to a pet.

• US-based, with a native or deeply embedded understanding of American culture, internet culture, and the US pet market specifically, and willing to travel.

• Strong analytical capability — experience using native platform analytics and external analytics tools to track performance and report to senior stakeholders on the impact social is having towards driving business growth.

• Portfolio or active social presence that demonstrates content quality, on-camera ability, and social growth — candidates should be able to show their work, not just describe it.
  
  💚Perks of the Pack

• Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure

• Medical Plan Contribution - We contribute toward the medical plan of your choice

• Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting)

• Enhanced Parental leave - More support for life’s important moments and milestones

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.